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5 Things To Consider When Booking A Speaker

Booking the right speaker can make or break your event so it needs careful planning and preparation to ensure your audience and your event benefits. Finding, not only, the right level of speaker but also ensuring that their speech is suitable for the audience can offer you and your event positive delegate feedback - making repeat attendance easier to achieve.

To find the right speaker for your next event you will first need to decide on a topic to focus on, this will obviously be led by the industry/sector focus of your event and the audience you are targeting to attend. Then research will be your best ally - and the web is the best place to start. Look at social media channels including streams such as SlideShare and LinkedIn. Find out who the influencers on your topic and in your region, use BlueNod to pinpoint who’s talking about what via the hashtags on Twitter. Speak with your peers and previous speakers and ask for recommendations.

Then when you are securing a speaker consider these key factors:

  1. Don’t choose a speaker purely on their “name”, there are hundreds of extremely talented speakers who you may not have heard of, ensuring that they are professional, talented speakers is more important.
  2. Choose a speaker who will research, get to know you as a client and tailor their presentation to your audience….
  3. However also make sure your speaker brings their A-game, don’t ask them to stray too far off their area of knowledge in order to fill a gap that you perceive needs discussion.
  4. Watch them on YouTube, read their testimonials, connect with them on LinkedIn and read any reviews you can find on them to get a real feel for the sort of speaker they are and how they present. If possible, speak to their previous clients to ensure they were satisfied.
  5. Once you have secured a speaker make sure they are briefed as to your requirements, discuss equipment, AV needs and how long the presentation should be.

Best Business Events has years of experience locating and booking the right speakers for our diverse range of clients, ensuring the right fit every time, call us on 01732 758 530 or email carole.black@bestbusinessevents.co.uk to find out how we could help you with your next event.

By Carole Black on 6th January, 2016

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